Ux/Ui Case Study
A new food app experience to enjoy authentic Italian pizza anywhere.
Role: Ux / Ui Designer
Scope: Ui Design, Wireframing, Prototyping, Ux Researcher, Ux Writing, User Flow
Date: 2022
Problem Statement
During the Covid-19 pandemic, people were eager to go out and dine, yet at the same time they experimented with fast food at home. Pizza quickly became the most popular choice. However, many gave up making it themselves after failing to achieve restaurant-quality results, and instead began ordering delivery. Yet, they were often dissatisfied due to delays caused by high demand and pizzas arriving cold.
Problem Solutions
This app offers users a simple way to order their favorite pizza without switching between different websites. They can even set their preferred delivery time, starting from as little as 20 minutes. To reduce delivery congestion, frequently ordered pizzas are kept ready in advance, ensuring fast delivery and fresh taste.
Goal
The goal was to design an easy-to-use app that motivates pizza lovers to engage with it regularly
My Responsibility
The process included user interviews, paper and digital wireframing, low- and high-fidelity prototyping, usability studies, accessibility considerations, and iterative design improvements.
My Role
UX Research - UX/UI Designer
Design Strategy
Design strategy is the term used to describe the nexus between corporate strategy and design thinking. Corporate strategy is the traditional method that businesses and other similar entities used to identify, plan, and achieve their long term objectives and goals.
Qualitative Analysis
Qualitative Research: Used to empathize with users, understand behaviors, and identify pain points. Conducted iteratively throughout the process.
Q1. How would you describe a typical day?
Q2. How often do you eat pizza?
Q3. What is your favorite pizza and why?
Q4. At what times do you usually consume pizza?
Q5. How do you usually purchase pizza?
Q6. How often do you use online pizza apps?
Q7. What size pizza do you usually prefer?
Quantitative Research
Conducted with 42 participants via Google Forms to identify consumption patterns and user behaviors.
Survey Insight
User Persona
A persona was created to represent the target user group.
Empathy Mapping
By empathizing with potential users, we were able to design an app tailored to their needs.
User Journey Mapping
A journey map was developed to better understand user pain points, thoughts, and actions during the pizza ordering process.
Card Sorting
Card Sorting was used to organize content and create a clear information hierarchy.
Information Architecture
Information Architecture ensured that users could easily find what they need.
Low Fidelity Wireframes
Low-fidelity prototypes (paper sketches, static mockups) were used for early testing, while high-fidelity prototypes were developed to closely simulate the final product’s look and feel.
High Fidelity Wireframes
High-quality prototypes are detailed, interactive versions of designs closely match the look and feel of the final product.
Usability Testing
A usability test was conducted with 3 participants from the target audience. Users found the app easy to use and were satisfied with the design. A few pain points were identified, leading to actionable feedback for further improvements.
More Work
Redesigning Cinemaximum for mobile
Part of Mars Cinema Group, established in 2001 with the mission to provide unique cinema experiences in Turkey. Today, it operates 97 theaters across 36 cities, making it one of the largest cinema chains in the country.
Finfree
A comprehensive investment platform that enables users to invest in Turkish stocks via mobile and web, access free investment training, explore professional analyses, and manage virtual portfolios
Ux/Ui Case Study
A new food app experience to enjoy authentic Italian pizza anywhere.
Role: Ux / Ui Designer
Scope: Ui Design, Wireframing, Prototyping, Ux Researcher, Ux Writing, User Flow
Date: 2022
Problem Statement
During the Covid-19 pandemic, people were eager to go out and dine, yet at the same time they experimented with fast food at home. Pizza quickly became the most popular choice. However, many gave up making it themselves after failing to achieve restaurant-quality results, and instead began ordering delivery. Yet, they were often dissatisfied due to delays caused by high demand and pizzas arriving cold.
Problem Solutions
This app offers users a simple way to order their favorite pizza without switching between different websites. They can even set their preferred delivery time, starting from as little as 20 minutes. To reduce delivery congestion, frequently ordered pizzas are kept ready in advance, ensuring fast delivery and fresh taste.
Goal
The goal was to design an easy-to-use app that motivates pizza lovers to engage with it regularly
My Responsibility
The process included user interviews, paper and digital wireframing, low- and high-fidelity prototyping, usability studies, accessibility considerations, and iterative design improvements.
My Role
UX Research - UX/UI Designer
Design Strategy
Design strategy is the term used to describe the nexus between corporate strategy and design thinking. Corporate strategy is the traditional method that businesses and other similar entities used to identify, plan, and achieve their long term objectives and goals.
Qualitative Analysis
Qualitative Research: Used to empathize with users, understand behaviors, and identify pain points. Conducted iteratively throughout the process.
Q1. How would you describe a typical day?
Q2. How often do you eat pizza?
Q3. What is your favorite pizza and why?
Q4. At what times do you usually consume pizza?
Q5. How do you usually purchase pizza?
Q6. How often do you use online pizza apps?
Q7. What size pizza do you usually prefer?
Qualitative Research
Conducted with 42 participants via Google Forms to identify consumption patterns and user behaviors.
Survey Insight
User Persona
A persona was created to represent the target user group.
Empathy Mapping
By empathizing with potential users, we were able to design an app tailored to their needs.
User Journey Mapping
A journey map was developed to better understand user pain points, thoughts, and actions during the pizza ordering process.
Card Sorting
Card Sorting was used to organize content and create a clear information hierarchy.
Information Architecture
Information Architecture ensured that users could easily find what they need.
Low Fidelity Wireframes
Low-fidelity prototypes (paper sketches, static mockups) were used for early testing, while high-fidelity prototypes were developed to closely simulate the final product’s look and feel.
High Fidelity Wireframes
High-quality prototypes are detailed, interactive versions of designs closely match the look and feel of the final product.
Usability Testing
A usability test was conducted with 3 participants from the target audience. Users found the app easy to use and were satisfied with the design. A few pain points were identified, leading to actionable feedback for further improvements.
More Work
Redesigning Cinemaximum for mobile
Part of Mars Cinema Group, established in 2001 with the mission to provide cinema experiences. Today, it operates 97 theaters across 36 cities, making it one of the largest cinema chains in the country.
Finfree
A comprehensive investment platform that enables users to invest in Turkish stocks via mobile and web, access free investment training, explore professional analyses, and manage virtual portfolios
Let’s stay connected.
Follow me on these platforms to explore inspiring projects and fresh ideas.
Stay connected for creative inspiration! 💫
© 2026 Cuma Can Polat. All rights reserved.
Let’s stay connected.
Follow me on these platforms to explore inspiring projects and fresh ideas.
© 2026 Cuma Can Polat. All rights reserved.
Let’s stay connected.
Follow me on these platforms to explore inspiring projects and fresh ideas.
© 2026 Cuma Can Polat. All rights reserved.
More Work
Redesigning Cinemaximum for mobile
Part of Mars Cinema Group, established in 2001 with the mission to provide cinema experiences. Today, it operates 97 theaters across 36 cities, making it one of the largest cinema chains in the country.
Finfree
A comprehensive investment platform that enables users to invest in Turkish stocks via mobile and web, access free investment training, explore professional analyses, and manage virtual portfolios
Let’s stay connected.
Follow me on these platforms to explore inspiring projects and fresh ideas.
© 2026 Cuma Can Polat. All rights reserved.